What Are The Major PPC Platforms Used?
There is no blueprint that you can apply to any business, and each pay-per-click ad network comes with its benefits. We’ll look at a selection of the best PPC ad networks and hopefully, this list can help you make sense of it all.
Google Ads
There is no denying the global reach of Google Ads. Google has a phenomenal 78% market share of the global PPC ad market. Although reports suggest their market share is decreasing slightly, it doesn’t look like Google Ads is going to be usurped as the biggest PPC platform any time soon.
Pinterest Ads
In this platform, people reach with promoted pins. The best thing about Pinterest Ads is its great way to target people who are actively looking for something useful and if you return a useful advertisement and involve your product and services in there. The number of targeted clicks to your website gets increased and people will convert into potential customers.
Amazon Advertising
If you have an e-commerce website, Amazon ads can help you reach people who are actively browsing Amazon and shopping. You can reach Amazon customers with cost-per-click ads or your products. Display ads, video ads, and you can also build a multi-page website on Amazon for your brand
LinkedIn Ads
They have a ton of different ad products. Feed ads are the most popular, message ads functions to reach people right into their email box in LinkedIn. Text ads, dynamic ads, programmatic display ads, video ads to drive leads, especially B2B leads who are trying to grow their professional network.
It is great for people who are trying to find jobs or advance in their industry or trying to find relevant information related to their industry as someone who enjoys marketing. The platform is best for business-to-business (B2B) type advertising opportunities.
Twitter Ads
Twitter has different options if you’re looking for something a little bit more hands-off than Google does. It automatically promotes your tweets, specifically those that are performing the best for you.
If you’re tweeting a lot, you don’t want to launch a Twitter ads campaign, you just want your tweets to be promoted that have performed well. Twitter picks your most engaged tweets and helps promote them automatically for you. Otherwise, you can anytime launch Twitter ad campaigns for the goals that you are looking for. Driving traffic to your website, growing your followers, or encouraging people to download your app.
Twitter has a lot many different ways to reach people who are using its platform.
Should My Business Try Pay-Per-Click Marketing?
At Agio, you will find the ppc service provider in india to make a great addition to your online strategy.
If you have a website, you have to consider PPC advertising as a marketing channel. The key word is ‘consider’. Just because you have a website does not mean that you should engage in PPC.
Before starting your first PPC marketing campaign, consider your budget, advertising goals, competition, and risk tolerance:
- Pay-Per-Click advertising is extremely targeted. You can choose precisely who to show your ads to based on location, keywords, interest, age, gender, language, and even the type of device. So, instead of wasting your money on mass marketing, you are advertising your goods and services directly to the people who are most likely to be interested in what you have to offer.
- You can even adjust your ads for people who have already visited your website. This type of PPC advertising is called retargeting. Retargeting is huge. On average out of every hundred people that visit a website, only 2 will convert into an actual customer. That means 98% of initial traffic virtually appears to race. Retargeting lets businesses place ads that remind the folks who left to come back and check out the product and services they missed. This in turn helps businesses capture more of the 98% of people who didn’t convert the first time.
- Pay-Per-Click advertising is cost-effective. The only time you pay a fee when your ad is clicked. When you consider the fact that the top three advertising spots on a search result page get 46% of the clicks the ads are in your favor. You are ranked at the top of the list even above the top organic results.
- Paid advertising is also trackable. This means you can monitor how well your ads are performing and adjust them accordingly if one isn’t giving you as many clicks as you’d like. You exactly know which ads are driving sales and helping your business and which ones aren’t. Flexibility comes hand-in-hand with PPC.
- Pay-Per-Click is fast. While ranking high in organic search results is important, it takes time to get there. But with PPC, you can put a new ad up and start seeing results in a matter of days, if not in an hour.
The greatest benefit Pay-Per-Click (PPC) has to offer is that it helps give your website the attention it deserves from the people who will appreciate it most.
Our expert ppc services provider make sure you attract more traffic to your site and boost sales. We help you build an ad campaign that drives the most relevant visitors to your site at the lowest price.
